FORTUNE -- Big Oil may be going out of style, but it is certainly not going away.
With major players like ConocoPhillips (COP) and Marathon (MRO) splitting up, industry leaders and the market are starting to question the model of the huge, integrated oil company that handles every portion of the business, from plumbing crude out of the ground to selling it at the gas tank.sources:
http://management.fortune.cnn.com/2011/08/05/the-end-of-big-oil-not-so-fast/
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